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MassVentures-backed Incentive Targeting Acquired by Google

Successful exit to help spur new investments in the local tech ecosystem

 November 30, 2012 – We are pleased to announce that MassVentures-backed Incentive Targeting has been acquired by Google. Google confirmed the deal Wednesday afternoon, but did not disclose any financial terms. The Cambridge-based startup builds software for retailers to offer customers targeted promotions.

MassVentures partnered successfully with local angel groups including Launchpad and Hub Angels and it’s a great testament to have Google step in and realize the quality of the Incentive Targeting team and what they built. MassVentures has established a track record of successfully funding innovative technology companies in the state to promote job growth and innovation across a broad range of industries. Gains realized from this investment will in part be used to further fuel the technology industry in the state.

“The team is an an example of what young, Massachusetts-based entrepreneurs can accomplish when working hard and utilizing the resources available to them in the community,” said Nick Pappas, Vice President, MassVentures. “Congratulations to the entire team, the hard work and persistence delivered a great outcome!”

“We didn’t reach this milestone alone. From day one, we have relied on the support and commitment of our retailers, brands, investors, partners, and advisors, as well as the hard work and dedication of our team. We could not have done this without them, and as we look ahead, we are thrilled to be part of Google!” concludes Ben Sprecher, Josh Herzig-Marx, Win Burke, and the entire Incentive Targeting team.