New Round Doubles Valuation of Ownership-Targeted Media Company
MassVentures announced that it has continued investing in OwnerIQ, a leading provider of targeted digital advertising solutions, as part of a $7.5 million expansion round which doubled the company’s valuation.
OwnerIQ’s relationships with manufacturers and online retailers have enabled it to bring ownership targeting to the marketplace, where it has delivered strong results for advertisers – reaching highly targeted audiences in real time at scale. Those strong results, which leverage OwnerIQ’s unique technology, prompted the company to expand its offerings, creating new revenue streams for brands, in order to better serve manufacturers and retailers.
In recent months the company launched CoEx, the cooperative exchange that enables manufacturers to share site-visitor data easily with online retailers. More than 100 retailers and manufacturers are currently using the platform. OwnerIQ has also pioneered the concept of Branded Audience Networks, partnering with several top retailers to transform their web assets into revenue-generating ad networks.
“OwnerIQ continues to execute, delivering innovative advertising and media solutions to its customers,” comments Nick Pappas, Vice President, MassVentures. “We are pleased to support the growth and success of OwnerIQ since the early days. It is great to see a Massachusetts company taking a leadership role in this sector.”
“The online assets of brands and retailers offers advertisers a huge market opportunity and revenue stream, and OwnerIQ enables advertisers to define and reach their ideal online consumer base to help grow their businesses,” said OwnerIQ’s CEO, Jay Habbeger. “With the continued investment, OwnerIQ is well-positioned to develop its offering and take advantage of this important trend.”