MV-backed MachineMetrics Announces $11.3 Million Series A Funding Round

MachineMetrics, which equips factories with the digital tools needed to increase productivity and win more business, announced Tuesday it has raised $11.3 million in Series A financing.  Tola Capital led the round with participation from existing investors Hyperplane Venture Capital, Long River Ventures, MassVentures, Hub Angels and Firebolt Ventures. With the new funds, the company will expand its data science and product development teams while accelerating global sales.

Full release

Article from Bostinno

New MassVentures Video – 40 Years of Innovation

Check out our new video! Fueling the Commonwealth’s Innovation Economy for 40 Years.


Created by Matter.




MassVentures Welcomes Jason Allen

Jason Allen Joins MassVentures as Vice President


MassVentures is pleased to announce that Jason Allen has joined MassVentures as a Vice President.  In this role, Allen will source and execute new investment opportunities, manage investments in portfolio companies, and engage with the Massachusetts entrepreneurial and innovation community.

“We are delighted that Jason Allen is joining the team as a Vice President,” said MassVentures President Jerry Bird.  “His background in venture capital as well as in sales, marketing and business operations at emerging technology companies will enhance our capabilities as we continue our investments in the Commonwealth’s innovation economy.”

Allen comes to MassVentures from Ovia Insights, a division of Ovia Health, where he led sales and marketing efforts.  Simultaneously he worked at Launch Capital, where he focused on sourcing and evaluating new investments across industry verticals. He is an experienced operator in SaaS, B2B enterprise software, and marketplace companies. He has also worked as the Director of Inside Sales at Attivio–a natural language processing, AI powered search and text company.  Allen earned a J.D. from Northeastern University School of Law, a Master of Theological Studies from Harvard Divinity School and a B.A. from Denison University.

“I am humbled to join such a talented team of investors at MassVentures,” said Jason Allen. “Thank you to the MassVentures Board of Directors, Jerry Bird, and Charlie Hipwood for their support. I look forward to using my skills to help the MassVentures team fund, promote, and grow the most innovative companies here in Massachusetts.”

MassVenturesis a quasi-public venture capital firm focused on fueling the Commonwealth’s innovation economy by funding early-stage, high-growth Massachusetts startups as they move from concept to commercialization. MassVentures also awards funding through its award winning START (SBIR Targeted Technologies) program, which helps growing Massachusetts-based companies commercialize technologies developed under SBIR and STTR contracts.

Robert Crowley

We are saddened to share that our friend & former president, Robert Crowley, passed away last week. Bob was an essential part of MassVentures, from its inception in 1978 as MDTC, until his retirement in 2011.  We honor and celebrate his lifetime of contributions to the Massachusetts business community.

He will be greatly missed.

Please see “Robert Crowley, former head of Mass. venture arm, dies at 79” from the Boston Business Journal for more on his remarkable career. His obituary can be found here.


2018 Summer Newsletter

2018 Summer Newsletter

New investments: Spiro Technologies, Armored Things, FairMarkIT, and 20 START companies and more…

Baker-Polito Administration Announces $3.4 Million to START Companies in Massachusetts

Commonwealth of Massachusetts

Executive Office of Housing and Economic Development



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Baker-Polito Administration Announces $3.4 Million to Spur Technology Development in Massachusetts

MassVentures START Program, in partnership with the Massachusetts Clean Energy Center, awards grants to cutting-edge Massachusetts companies

MARLBOROUGH – June 22, 2018 – This week, the Baker-Polito Administration awarded $3.4 million to twenty innovative, early-stage, high-growth companies in Massachusetts. These awards, a collaboration between the MassVentures START program and the MassCEC, will help grow employment opportunities, promote manufacturing and commercialization, and stimulate innovation across the Commonwealth. Today’s funding will support companies located across the Commonwealth spanning the technology sector, from robotics to clean energy to defense.

“Our administration is committed to remaining a global leader in innovation and life sciences,” said Governor Charlie Baker.  “Through the funding of the START program, we are pleased to provide vital support to these growing companies as they contribute to the Commonwealth’s robust innovation economy.”

“Supporting early-stage Massachusetts companies helps drive job creation and economic activity,” said Lieutenant Governor Karyn Polito. “Our administration is committed to supporting Massachusetts’ high tech industry, especially as these entrepreneurs and innovators make the leap from concept to commercialization.”

“Massachusetts continues to lead the nation as a great place for companies to grow to scale,” said Housing and Economic Development Secretary Jay Ash. “These awards allow start-up companies to leverage substantial federal dollars to pursue critical, cutting-edge research, moving from concept to commercialized products. We are happy to support programs like this, as well as our M2I2 Initiative, to help innovators bridge the gap from what is possible to real, tangible results.”

Now in its seventh year, the START program has awarded nearly $19 million to 74 Massachusetts Small Business Innovation Research (SBIR) Phase II projects and helped winning companies raise additional capital of $278 million.

“SBIR is America’s $2 billion seed fund and MassVentures START program helps companies capitalize on these funds and arms them with the capital, experience, mentoring and network they need to transition to high-growth companies,” said Jerry Bird, President, MassVentures.  “The START program fosters growth of companies and readies them for venture funding with the goal of helping them build their businesses here in Massachusetts.”

For 2018, MassVentures and the Massachusetts Clean Energy Center (MassCEC) have again partnered to increase the scope and capacity of the MassVentures START Program. MassCEC has committed up to $400,000 to START in 2018. The MassVentures and MassCEC cooperative endeavor is the result of the success of the expansion of START eligibility to recipients of US Department of Energy SBIR grants.

“We are pleased to partner with MassVentures to expand the START program to include these exceptional cleantech companies pursuing innovative clean energy solutions,” said Massachusetts Clean Energy Center CEO Stephen Pike. “These companies represent the best of the Commonwealth’s robust cleantech sector and will be able to leverage these funds into significant private investment, leading to job creation and the continued growth of the state’s nation-leading innovation economy.”

Today, MassVentures’ Jerry Bird joined Marlborough Mayor Arthur Vigeant, Mass Clean Energy Center leadership, and members of the Marlborough Economic Development Corporation at Intrinsix Corp., a former START winner in Marlborough to announce the 2018 START winners.

“It was my pleasure to welcome the winning companies to Marlborough for this exciting announcement,” said Marlborough Mayor Arthur Vigeant. “We are proud of the innovative economy we have fostered in Marlborough. START winners like Intrinsix that call Marlborough home help drive growth across MetroWest and all of Massachusetts.”

“I’m proud that small businesses are driving the revitalization of many communities across my district, and I want to thank the Baker-Polito administration for making these critical investments in local technological development,” said Senator Jamie Eldridge. “Helping these innovative businesses to grow will directly boost our local economies and spur job growth.”

“I am thrilled to hear that Metamagnetics, Inc. has been awarded a 2018 START Program Stage II grant,” said Representative Danielle W. Gregoire. “MassVentures has been critical to the growth of this local company, and I am eager to see what additional strides will be made with this further investment.”

The MassVentures START (SBIR Targeted Technologies) program ensures growing Massachusetts-based companies are able to commercialize technologies developed under SBIR and STTR contracts.  The program is a three-year process designed to provide increasing financial rewards to the companies that demonstrate progress on the path toward commercialization. At the outset of Stage I, twelve companies are selected to each receive $100,000 in funding. Over the course of the next year, each company, with advice and coaching provided by MassVentures and the START ecosystem, strives to execute on its product commercialization strategy.  After that year, up to six of the original twelve winners are selected by an expert panel to each receive $200,000 grants. At the conclusion of the second year, the judges choose two companies to each receive $500,000.

About MassVentures

MassVentures is a quasi-public venture capital firm focused on fueling the Commonwealth’s innovation economy by funding early-stage, high-growth Massachusetts startups as they move from concept to commercialization. The MassVentures’ START program received the prestigious 2015 Tibbetts Award from the U.S. Small Business Administration.   More information on the START program and the MassVentures 5 Year START Report can be found at

About MassCEC

The Massachusetts Clean Energy Center (MassCEC) is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth to spur job creation, deliver statewide environmental benefits and to secure long-term economic growth for the people of Massachusetts.

2018 START Program Stage I Winners

Physical Sciences Inc., Andover

Physical Sciences Inc. has developed a low cost, rapid coating technology that allows for lower cost, higher energy density batteries.  START funding will support the development of high performance specialty batteries leveraging this technology for the unmanned vehicle markets.  “The battery market requires prototype demonstrations prior to acceptance and incorporation in a design. This places a significant burden on companies developing new technologies to fund full product development prior to technology acceptance.  START funding will support required production and initial qualification testing of specialty batteries for the targeted markets.” -Bill Marinelli, Chief Operating Officer, Physical Sciences Inc.

Apprendis, Berlin

Apprendis’ flagship product, Inq-ITS, is a science learning platform with simulations for Physical, Life, and Earth Science – all aligned with NGSS standards. Students engage in interactive science labs while receiving real time coaching. Teachers get alerts when kids struggle. Schools get the data they need to demonstrate growth. “The START program will give Apprendis a large boost in getting research-based educational technology into more classrooms. The seed money will help us extend our online science learning platform (Inq-ITS), provide personalized support to more students, and get real-time data into the hands of more teachers.”  – Dr. Janice Gobert, Co-Founder & CEO, Apprendis

CF Technologies, Inc., Boston

Innovator and environmental award winner CF Technologies, Inc. of Hyde Park introduces a process converting rancid, zero-value, environmental-burden, brown grease into high quality biodiesel using efficient supercritical fluids and catalytic conversion technologies.  “Commercialization funding provided by the MassVentures START program will fulfill our immediate needs for a focused market research program and to hire a key customer facing team member. Most importantly, the funding will provide the acceleration needed to bring our successful technology to commercial success. Thank you MassVentures!” –John Moses, President & Founder, CF Technologies, Inc.

CueThink, Inc., Boston

CueThink has built a peer-to-peer platform that improves students’ critical thinking skills and math collaboration in K-12 classrooms. The application provides consistent language and problem solving structure for students to excel on performance-based assessments. CueThink is a winner of the NewSchools Venture Fund Math Challenge grant and was awarded a 5-star rating for pedagogy by Common Sense Education.  “The START program award will help CueThink hire key marketing and sales personnel to expand our pre-sales pilot programs and ensure stronger customer growth and success. This grant comes at a vital time in the organization’s trajectory and builds on the momentum we are experiencing.” -Sheela Sethuraman, Founder and CEO, CueThink.

TelAztec LLC, Burlington

TelAztec LLC has developed and manufactures its patented “RANDOM” type anti-reflection (RAR) nano-textures that are nanometer scale textures etched directly into the bulk optical material that provide extreme optical performance with no added absorption, unsurpassed laser damage threshold levels, and extended lifetimes for high energy laser optics. “The START program will help further accelerate and expand on the commercialization that has begun for TelAztec’s “RAR Nano-texture” line of high energy laser optics through increasing production and manufacturing capabilities as well as expanding our customer base both domestically and internationally.”  –Douglas Hobbs, President, TelAztec

Adaptive Surface Technologies, Cambridge

Adaptive Surface Technologies, Inc. (AST) is an industrial technology company that produces materials and coatings that repel fluids, contaminants, and biological fouling. Their products can be used for a wide range of industrial, marine, and medical applications, while protecting and improving the environment.  “The Mass Ventures START program funds will give AST the additional resources it needed to explore its first opportunity in the B2C sector. We are excited to commence work on testing market need & pull, developing a user friendly-product, and conduct field trials with local Massachusetts industrial partners.” David Ward, CEO, AST

Uniqarta, Inc., Cambridge

Uniqarta is a Cambridge-based startup commercializing an ultra-high-speed component placement solution for next generation microLED displays offering superior picture quality and greatly reduced power consumption. “The START program will provide Uniqarta with funds to accelerate our business development and patent protection efforts,” stated Ronn Kliger, Uniqarta co-founder and CEO. “It complements our SBIR-funded technology development work to help us attract industry-leading commercialization partners.”

Quantum Diamond Technologies, Inc., Somerville

Quantum Diamond Technologies, Inc. (QDTI) is using its unique quantum sensing technology to create a novel, magnetic-based detection platform that will enable rapid, simple, low cost and ultrasensitive diagnostics instruments for the Life Sciences, Central Lab and Point of Care environments.  “We are excited to receive the MassVenture START program award that will provide capital and advisory support as we work to expand our diagnostic assay development efforts”, said John Pena, President, Quantum Diamond Technologies, Inc. “The additional resources will help accelerate our efforts to achieve valuable early customer feedback.”

Solchroma Technologies, Inc., Somerville

Solchroma Technologies is building the world’s most vivid reflective digital displays for Smart Cities and urban environments.  “The MassVentures START program will provide Solchroma with the resources to accelerate commercialization of our ground-breaking reflective display technology – created and built in Massachusetts.  Through enhanced customer engagement and partner development, START funds will enable Solchroma to launch the future of digital signage in Smart Cities worldwide.” -Roger Diebold, CEO & Co-founder, Solchroma Technologies

C-2 Innovations, Inc., Stow

C-2 Innovations designs and builds all-weather amphibious robots for monitoring, sampling and mapping various terrains.  “C-2 innovations, Inc is extremely grateful for the MassVentures Start trust, by supporting us financially and with business insights.  The support comes at a key moment in our business development providing the critical funds for capability demonstrations and marketing. Without it we would be in a real struggle to survive.” – Arnis Mangolds, CEO , C-2 Innovations, Inc.

Battery Resourcers, Worcester

Battery Resourcers recycles lithium ion batteries such that the recovered components can be used in new batteries.  “The Mass START program will enable Battery Resourcers to hire key commercial development personnel here in Masschussetts thereby accelerating our commercialization efforts specifically with regards to obtaining contracts for Battery Resourcers recovered cathode material” -Eric Gratz, CEO, Battery Resourcers

2018 START Program Stage II Winners

Spero Devices, Inc., Acton

Spero Devices is developing a high-performance accelerator chip for extended reality applications in mobile platforms, enabling real-time, low power performance at a dramatically reduced price point. “The START program provides critical capital in support of Spero Devices’ commercialization efforts, enabling the company to perform business development to identify customers and demonstrate requirements, advance and expand our patent portfolio, and pursue strategic investors as we raise capital to drive product development. All of this is made possible by MassVentures and its START program.” -Jai Gupta, CEO Spero Devices

VocalID, Inc., Belmont

VocaliD is a voice AI company that creates an infinite variety of affordable and customized digital voices to empower individuals and brands to be heard in their own voice.  “The MassVentures START program has been instrumental in accelerating our transition from our R&D efforts toward commercialization, said Rupal Patel, Founder & CEO @ VocalID. The combination of funding alongside the team’s strategic advice and support have been game-changing for a technology company like ours that is defining a new product category.”

Massachusetts Materials Technologies LLC, Cambridge

Massachusetts Materials Technologies (MMT) developed and is bringing to market test instruments for nondestructive evaluation of mechanical strength of components and assets – both actively in the field or at factories and warehouses – without the need to extract samples for destructive laboratory strength tests. MMT’s initial customers operate high-pressure oil and gas transmission pipelines where service interruption is not an option and more accurate pipe strength data is needed to extend the service life and operational limits of aging assets. The need for performance-based nondestructive testing extends to aging chemical and nuclear plants. MMT is highly engaged with industry leaders to concurrently develop the technology platform and ensure that the value is captured by the customers.  “Due to the contributions by the START program, our team has built expertise and experience to concurrently develop technologies and secure sales traction with customers.” – -Simon Bellemare, CEO, Massachusetts Materials Technologies LLC

Silverside Detectors, Cambridge

Silverside Detectors is developing next-generation nuclear radiation detectors that help governments reduce the threat of nuclear terrorism. Silverside’s neutron detector provides state-of-the-art detection efficiency at a fraction of the cost of currently deployed detectors, allowing significant expansion of detection coverage in ports, borders, and in networks around cities. Silverside works directly with federal agencies and local first responders to provide the best science in the most practical, user-oriented solutions.  “The START grant is a huge multiplier on the technical investment that the government made through the SBIR award. We’re excited to use the funds to take the core technology to customers and adapt it for real-world application. The START grant represents an opportunity for commercialization that is very hard for a small company to fund on its own.”

Xilectric, Inc., Fall River

Xilectric has developed a new technology that mitigates damage to Li-ion batteries from elevated temperature and high cell potentials.  Their technology helps cell manufacturers provide superior energy storage products with lower cost of total ownership to their customers. ” Xilectric is extremely grateful for the support from the MassVentures START program which will help support customer trials and initial scale-up activities.” – Steve Weiss, Founder & CEO, Xilectric

Metamagnetics, Inc., Westborough

Metamagnetics is commercializing Autotune Filter technology, a new approach to electromagnetic interference mitigation in communications systems ranging from 4G LTE and public safety networks to tactical datalinks and satellite communications.  Metamagnetics’ solution helps reduce size, weight, and cost while improving resiliency and interoperability of wireless communications systems. “We are delighted to continue building on the success of our previous partnership with MassVentures that allowed us to transition our self-biased circulator technology into production with thousands of units shipped this year,” said Dr. Anton Geiler, President of Metamagnetics. “For this new Stage II grant we are looking to take a major step towards ISO9001 certification, make key hires here in Massachusetts, deploy an ERP solution, and develop a financial plan for manufacturing scale-up.”

2018 START Program Stage III Winners

Dynamo Micropower Corp., Somerville

Dynamo Micropower provides the oil and gas industry with a game changing power solution called the PowerCore, which is able to burn Any-Gas for fuel to power Any-Load found in the field.  The solution, based on a novel gas turbine, reduces energy costs by up to 80% for customers. “The START program will give Dynamo a head-start in commercial launch of our product by enabling us to engage in strategic marketing and pre-sales program–getting us well on our way to our ultimate goal: successful commercialization of our game changing technology.” – Jason Ethier, CEO, Dynamo Micropower

Cambrian Innovation, Inc., Watertown

Cambrian Innovation provides distributed wastewater treatment and resource recovery solutions for industrial businesses. Cambrian’s award-winning EcoVolt® product suite offers cost-effective and sustainable options for onsite wastewater treatment, water reuse, and clean energy generation to some of the top names in food and beverage processing, including Lagunitas Brewing Company, Bear Republic Brewing Company, Russian River Brewing Company, and Rombauer Vineyards, among others.  “The START program has been a great resource for our company, and we are excited to continue working with MassVentures as we grow. We have already made great progress on the second generation of our flagship product, the EcoVolt Reactor, thanks to the funding and support from the program. We look forward to building upon that progress in Stage III.” – Matthew Silver, Founder & CEO. Cambrian Innovation


Request for Proposals – MassVentures START Program Stage I Grants

Request for Proposals

For MassVentures START (SBIR TARgeted Technologies) Program Stage I Grants

February 1, 2018

MassVentures hereby invites all Massachusetts companies that meet the eligibility criteria set forth below to submit applications to its START program for Stage I grants.

What is START?

START is a program funded by the Commonwealth of Massachusetts to assist Massachusetts companies that have received at least the equivalent of a Phase II Small Business Innovation Research (“SBIR”) or Small Business Technology Transfer (“STTR”) grant to commercialize their technologies. The program was created to assist high growth companies that will expand employment opportunities, promote manufacturing and commercialization, and stimulate innovation across the Commonwealth.

 Who is eligible?

Any Massachusetts company whose application to the program is not based on pharmaceutical, therapeutic or medical device technology and has received a Phase II SBIR or STTR award.

There is no strict requirement about when the qualifying Phase II SBIR or STTR award was received. However, if it was received prior to February 1, 2014, you should explain in your application why it remains commercially relevant today.

A “Massachusetts company” is one that conducts its research, development, manufacturing and commercialization primarily in the Commonwealth of Massachusetts, and is committed to continuing to do so. It is expected that START funds will be spent primarily in Massachusetts.

Further details on program eligibility requirements are here.

How do I apply?

A detailed description of the application process is located here.

When is the Deadline for Applications?

The deadline for submitting applications is Thursday, March 1, 2018, at 5:00 pm EST.

How Do I Get More Information?

Many of your questions will be answered on our website. Please make sure to review the full START section, including our Frequently Asked Questions page. If you have further questions after reviewing these pages, please contact the START Program Manager, John Fitzpatrick, at   In addition, MassVentures will be conducting two informational sessions.

The first information session will be held on Tuesday, February 13, 2018 from 10 – 11:30 am at Morse, Barnes-Brown & Pendleton, P.C., City Point, 230 3rd Avenue, 4th Floor, Waltham, MA 02451.

  • Hear from the START managers about the process
  • Learn from past winners about what makes a successful application
  • Get insights from judges on what they look for in applicants

More information can be found here.  Space is limited – please RSVP to

Second, MassVentures will conduct a conference call on Wednesday, February 14, 2018, at 2:00 pm at which time potential applicants can ask us questions about the START Program and the Stage I application and selection process. The dial in information for that call is below:

When:           Wednesday, February 14, 2018, at 2:00 pm

Call-in:           (712) 832-8320, Access Code: 7551599


2018 MassVentures START program kick off!

The 2018 MassVentures START program:

Up to $3 million in funding available for MA SBIR Phase II companies

  • Join the growing ranks of successful Massachusetts companies who are a part of the START program.  Past winners include Ginkgo BioworksClear Motion (Levant Power), Boston Engineering, and Artaic.  Full list here.
  • The RFP will be posted February 1 on the MassVentures websiteand applications are due March 1.
  • The START Program Phase I application is only a few pages long and is designed to be user-friendly.

MassVentures START Information Session

Don’t miss this opportunity – space is limited

Tuesday February 13, 2018

10 – 11:30 am

Morse, Barnes-Brown & Pendleton, PC
230 3rd Avenue, 4th Floor
Waltham, MA 02451

Hear from the START managers about the process

Learn from past winners about what makes a successful application.

Get insights from judges on what they look for in applicants.

Space is limited – please RSVP to


For more information, please see:

MassVentures joins in $3 Million Round for Spiro Technologies

Please see Spiro’s press release below.


Spiro Technologies Raises $3M Investment Lead by Geekdom Fund for Proactive CRM powered by Artificial Intelligence

Boston, MA, October 9, 2017

Spiro Technologies, the provider of the first Proactive CRM, announced today a $3 million Series Seed funding led by Geekdom Fund with participation by MassVentures, Hyperplane Venture Capital and New Harbour Partners. MassVentures’ Vice President Jennifer Jordan will join the Spiro board of directors.  Spiro will use the new investment to expand its sales, marketing and product development teams.

Spiro’s Proactive CRM (customer relationship management system) advises sales leaders and representatives about important activities to move deals through the pipeline. Spiro automatically updates itself; makes recommendations and reminds users about the best prospects to reach out to to close deals; and uses unique natural language processing to create and respond to emails.  On average, sales teams using Spiro talk to 23% more customers and prospects during the week, and close 20% more sales.

Spiro was launched in 2014 by three CRM industry veterans, Adam Honig, Andy Levi and Justin Kao. Collectively, they have more than 40 years’ experience selling and delivering solutions to salespeople, and have built applications which have been used by over 300,000 sales professionals.

“We are very impressed with Spiro’s vision for the future of CRM,” said Don Douglas, Senior Managing Director, Geekdom Fund. “They have demonstrated great early traction for their Proactive CRM which advises salespeople who to call, email and follow-up without data entry. We are happy to partner with Spiro’s experienced management team and support them while building the next generation of customer relationship management software.”

“Spiro has created something completely different than the rest of the CRM market by focusing on delighting salespeople first,” said Jennifer Jordan, Vice President, MassVentures. “Their customers were typically not able to use CRM before Spiro because their sales teams resisted adopting it. We believe that Spiro can significantly expand the market of CRM to additional sectors, and we’re excited to be involved with Spiro just as it’s poised for huge growth.”

“We’ve grown Spiro from a personal sales assistant to a full sales CRM platform, powered by artificial intelligence,” said Adam Honig, Spiro’s CEO and Co-founder. “With the new investment, we plan on expanding rapidly and bringing new innovations to help companies sell more and acquire customers more easily.”



About Spiro Technologies

Spiro Technologies provides the first Proactive CRM that reminds salespeople who to call, updates itself and helps sales leaders drive more revenue.

About Geekdom Fund

The Geekdom Fund L.P. is a venture capital fund that invests in early stage IT startups in San Antonio, South Texas and beyond. With a hands on approach, we give companies the tools they need in order to reach Series A funding.

 About MassVentures

MassVentures is a quasi-public venture capital firm focused on fueling the Commonwealth’s innovation economy by funding early-stage, high-growth Massachusetts startups.


Alicia Gordon

Spiro Technologies

(617) 804-5560

Click here for more details from Spiro.

Applause Announces Acquisition by Vista Equity Partners

Vista’s investment and expertise in accelerating high-growth companies will help Applause scale and become the software quality backbone for the world’s most successful digital experiences

August 23, 2017

BOSTON–(BUSINESS WIRE)–Applause, the global leader in digital experience quality, today announced it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading investment firm focused on software, data and technology-enabled businesses. The acquisition combines the unique technology and broad customer adoption of Applause Digital Experience solutions with Vista’s strategic and operational expertise for high-growth technology companies. With Vista’s backing, Applause will accelerate its market leadership for digital testing, user feedback and market insights offerings.

“This is a tremendous milestone for Applause, one which validates our mission: to deliver flawless digital experiences to the world,” said Doron Reuveni, President and CEO, Applause. “Our human-centric approach to software design and quality has become essential to ensure technology works as intended, by real people, in the real world. As we take Applause to our next stage of growth, we are delighted to partner with Vista’s second-to-none talent and expertise.”

The digital experience is becoming critical for companies as they look to interact with their customers in the most advanced and direct ways. Applause connects its clients’ software development processes with its SaaS platform to manage the largest global community of on-demand digital experience experts and to provide actionable insight into how software works in the real world. Applause’s unique and scalable approach to software testing and feedback dramatically decreases both the time and cost of delivering great digital experiences on mobile apps, websites, IoT and more.

“We are delighted that Applause is joining the Vista family. We look forward to partnering with the Applause team to spur innovation, accelerate growth and extend its market leadership in community driven digital experiences,” said Robert F. Smith, Founder, Chairman and CEO of Vista Equity Partners. “The market demand for Applause has never been stronger. It is fueled by businesses that understand that digital ‘customer experiences’ are the primary way to compete. The Applause solution enables leading digital brands to ensure that their software works across any device, in every location.”

Applause will continue to operate independently with no changes in executive leadership. The transaction is currently expected to close in the coming weeks and is subject to customary closing conditions and regulatory approvals.

Goldman Sachs & Co. LLC acted as the lead financial advisor to Applause. Jefferies LLC served as financial advisor to Vista. Latham & Watkins LLP served as legal advisor to Applause. Kirkland & Ellis LLP served as legal advisor to Vista.

About Applause

Applause empowers the world’s leading digital brands – including Google, Uber, Michael Kors, and FOX – to deliver flawless digital experiences to their customers on any device, in every location. Applause ensures software quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – through its technology platform and managed global community of over 300,000 professional, on-demand, digital experience experts. Applause delivers authentic, real-world human input at every phase of software development, delivering insight into market requirements, user feedback and software quality. Companies that use Applause benefit from flawless digital experiences that build customer loyalty, drive revenue and accelerate innovation.

Prior to the acquisition by Vista, Applause raised funding from leading investors including Accenture, Credit Suisse, Egan-Managed Capital, Goldman Sachs, Longworth Venture Partners, MassVentures, Mesco Ltd, QuestMark Partners, and Scale Venture Partners.

Learn more at

About Vista Equity Partners

Vista Equity Partners, a U.S.-based investment firm with offices in Austin, San Francisco, Chicago, and Oakland with more than $30 billion in cumulative capital commitments, currently invests in software, data and technology-enabled organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies’ realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit

Media Contacts

Julia Dunlea, 603-387-3191

Alan H. Fleischmann, 202-776-7776